The Fertility Treatment Support Foundation (FTSF) which was formerly known as EART Foundation was established in 2008 as a result of the increasing prevalence of infertility in our society today.

The affordability of the treatment is one of the most common causes for concern of the fertility-challenged couples and in order to keep the dreams of the fertility-challenged couples alive, Fertility Treatment Support Foundation (FTSF) was born.

The foundation over the years has provided free fertility screening and treatment to over 126 less privileged couples as her contribution to helping them realise their baby dreams. The foundation also provides educative and enlightenment programs to the public and the medical professionals.

Alibaba’s January 1st Concert in collaboration with FTSF and Alibaba & Friends have decided to give free treatment to 10 lucky couples. Nordica will provide free comprehensive fertility assessment to 20selected couples out of which the 10 lucky couples will be further selected.


To participate in this year's edition, fertility challenged couples are to send 2 mins video of their fertility journey (from their own regular phone number registered on Whatsapp) OR a short story of their fertility journey of not more than 250 words to 0906 795 4727 (via Whatsapp) or The content of the video and/or short story must include how long the couple have been married and their age. You are mandated to provide the following information:

  1. Name of Husband & Age :
  2. Name of Wife & Age :
  3. Location :
  4. Phone Number :
  5. Email Address :

(video entries will be an added advantage)


The 2017edition of "Little Miracles" initiative of Alibaba's January 1st Concertin collaboration with Fertility Treatment Support Foundation (FTSF) is open to couples between the ages of 30 – 55. An independent panel including seasoned fertility experts will review all entries and most compelling will be selected. Only one entry is allowed per couple and marriage certificate may be required.

The decision and selection of winners by the independent panel is final and winners will be contacted. Employees of partner organisations for FTSF, its vendors and their immediate family and/or household members are not eligible.All Federal, State as well as local laws and regulations apply.

Couples must show the following documents:

  • Proof of marriage license
  • Proof of identity for both of the couple
  • Proof of phone number selected with the entry


The selected winnersof the “Little Miracles” contest is granting permission to share his or her story, name, and image to Alibaba January 1st Concert and FTSFand partners for public relations, promotions, exhibition and other publications of any medium. Failure to do so may result in forfeiture of the free treatment.


Incorrect or ineligible entries may be disqualified at any phase of the competition without notification. Entries emanating from the same couple that is more than 1 will be disqualified. Winners must sign consent forms, failure of which can lead to forfeiture of the free treatment.


By participating, entrants agree to these rules and decisions of Alibaba January 1st Concert &Fertility Treatment Support Foundation (FTSF), which shall be final. Entrants release Alibaba’s January 1st Concert, the Foundation and its officers, directors, employees and partners from any claims, liability resulting from participation or the acceptance or use of the free treatment.


Entrants can send their entries by video to 0906 795 4727 (via Whatsapp) or short story in a mail Response to emails will be within 48 hours of receipt.